‘s portfolio
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Searched the whole wide world for something worth your time
Results from 2023–2026. Search took longer than 0.29s, but worth it
Taxaly - AI Chatbot for Tax Filing
Taxaly is a conversational chatbot designed to reduce student anxiety and confusion around tax filing by providing plain-language explanations, guided questions, and personalized support, specifically designed for students.
Results: 75% of users found Taxaly easy to use; 85% reported feeling feeling confident about their next steps after using Taxaly
www.taxaly.framer.website - Apr 2025 - Academic Project - UX Designer & Researcher
Jobbox.cc - Redesigning Job Tracking for Job Seekers
JB
Partnered with Jobbox to improve their job tracking feature helping users organize applications, stay on top of deadlines, and reduce job search stress. Focused on addressing key usability pain points to make tracking intuitive and engaging.
Results: 40% increase in job tracking feature usage; 80% of users found the updated system easier to use.
www.jobboxlink.com - Jan 2025-Mar 2025 - Academic Project - UX Designer
Navigating the Uber Experience - A UX Case Study for New & Frequent Users
A usability evaluation of the Uber app’s dual experience: ride-hailing and food delivery, analyzed through the lens of both new and frequent users. Focus areas included onboarding, task flows, and overall usability to inform improvements in experience consistency.
Results: SUS score of 76.6 (CI: 35.0-119.0) indicating strong usability with minimal issues across user types.
www.uberlink.com - Aug 2024-Oct 2024 - Academic Project - UX Researcher & Analyst
LIFMEX - A Website Revamp for B2B Conversion
Redesigned LIFMEX’s outdated B2B e-commerce site to boost distributor engagement. Tackled poor navigation, inconsistent visuals, and a confusing filtering system to streamline information architecture and improve conversion flows.
Results: 300% increase in monthly inquiries, 80% of users completed distributor form, 61% surge in conversion rates post-launch.
www.lifmexlink.com - Dec 2023-Mar 2024 - Professional Project - UX/UI Designer